If you look closely at the cover you can see the shop telephone number: Shipston-on-Stour 9 (9 is still the last digit in our phone number). And the main method of transport at that time was the train, so it is the train station listed on the book, not the address. Inside the book has many gems. Claret names are familiar (Calon Segur, Leoville Barton), Champagne prices are remarkably uniform (a bottle of Bollinger was the same price as a bottle of Lanson, a bottle of Perrier Jouet and even a bottle of Krug), Sanatogen makes an appearance as a ‘tonic wine’ and the most expensive bottle in the whole brochure is not the 1945 Chateau d’Yquem as you might expect (sold at the time for 30 shillings a bottle, current market value around £2900) but is Hennessy XO Cognac (65 shillings at the time, unable to provide current market value because it is a non-vintage product). I guess I am not that surprised. The brochure was printed at Beachus & Son, Old Road, Shipston on Stour. Many thanks to the lovely lady who brought it in (Annette? Apologies, I didn’t jot down your name). We might do some additional research on some of these documents and report back. And if any of you have other items of memorabilia relating to the shop (photos, price lists, maps etc) please do drop them in – they may earn you a bottle of wine!
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